Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
The Lean Startup
£16.99
How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
150 in stock
| Author | Eric Ries |
|---|---|
| Publisher | Crown Business |
| Year | 2011 |
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